SOCIAL MEDIA TIPS THAT WILL IMPROVE YOUR MARKETING
If you’re trying to reach business people like marketers, office workers or managers, this is especially handy. you need to set up your Buffer schedule to post updates just before or just after the hour. You do this to catch people who are checking social media just before or just after a meeting. An example would be ” Meeting is scheduled from 1-2 pm. Meeting lets out slightly early at 1:57 pm, and attendees check Twitter on the way back to their desk. Meeting goes a little long, and that dip into social media occurs at 2:03 pm ” You should also makes a note that scheduling Tweets around common lunch and dinner times (if you can–time zones can make this a bit difficult) is a good way to make sure more of your posts are seen. When look further into the science of timing.
FOLLOW OR FAVORITE ALL PEOPLE RETWEETING YOUR ARTICLES TO GROW YOUR AUDIENCE
Just by monitoring mentions of your username, you can find people who are interested in the posts you write, and then quickly follow them or favorite their Tweet. This is a good way to gather more followers who enjoy your content. You can also use a Twitter search to find people who aren’t mentioning you by name.
Try searching for your website’s name or URL, your full name and any specific keywords or hashtags that you use. If you don’t have time to reply to all of the matching Tweets, a quick favorite can help you make contact with those users.
Being able to get more Twitter followers with a number of tips that simply show gratitude are my favorite, since they’re completely non-intrusive and build on your previous efforts. We’ve written about more examples here.
KEEP AN EYE ON FACEBOOK’S CHANGING GUIDELINES
Facebook has had some pretty strict guidelines for running promotions on your Page in the past, and it’s always a good idea to make sure you’re not in breach of any of these. In fact, their recent big algorithm change, turned the Facebook marketing world upside down.
What you might not know is that Facebook has actually lifted some of the rules for running promotions (they’re fond of changing things at Facebook). A recent Socially Stacked blog post looked at five of the guidelines Facebook has removed:
1. Promotions on Facebook must be administered within Apps on Facebook.com, either on a Canvas Page or a Page App.
You can now run promotions on your Timeline or by using a third-party application.
2. You must not condition registration or entry upon the user taking any action using any Facebook features or functionality other than liking a Page, checking in to a Place, or connecting to your app.
Now that you can run promotions on your Page’s Timeline, you can require a Comment or Like on your post for entry. You still can’t ask fans to enter by sharing your post on their own Timeline, though.
3. You must not use Facebook features or functionality, such as the Like button, as a voting mechanism for a promotion.
Not only can you ask fans to Like or Comment on a post to enter your competition, but you can use Likes as a voting feature now, as well.
4. You must not use Facebook features or functionality as a promotion’s registration or entry mechanism.
You can actually use a Like on your Page or a check-in to your business as entry into a promotion, now. Since Likes aren’t differentiated for promotions, however, the Socially Stacked team don’t recommend using this option.
5. You must not notify winners through Facebook, such as through Facebook messages, chat, or posts on profiles (timelines) or Pages.
Facebook has relaxed this guideline, so that you can now use the comment stream, status updates, your own blog or website, and even email or Twitter to notify winners. Being in the know of Facebook’s changes is crucial, especially as they’re changing things so often and frequently.