There is no doubt that Twitter is one of the most used and effective social media companies out there today. Almost everyone is using it from large businesses to individual people who want to stay connected with friends and family.
If you are looking to grow your Twitter account the right way then you can use a credible social media company to buy Twitter followers or you can go at it alone but take expert advise from people / companies who are more than willing to help.
The first thing you should make sure you are doing is to use hashtags on every tweet you upload to your account. This will generate more favorites and re tweets which of course will lead to more business and more people talking about you.
If you look at any successful Twitter account you will notice that they are consistently uploading Tweets and staying connected to their followers. If you are a business you should be offering promotions and discounts to your current followers. Take note of what they are doing and spend some time to check out what tweets are currently trending to get an idea of the direction your account should be heading in.